AISLE 43

 
A Good Year for Wine Retail
 
HINTS OF GREAT POTENTIAL...

The folks at Andrew Peller love wine. And so do the countless thousands who visit their nationwide network of stores every week. Our challenge was to give this popular chain a communications plan consistent with its brand. Something tasteful. Something that tantalized. Something that appealed to wine connoisseurs and value-conscious casual customers alike. All with a view to creating a distinct and attractive alternative to the LCBO.

 
...WITH A SMOOTH AFTERTASTE

We started by naming the store Aisle 43, raising our glass to latitude 43 - where you'll find the Niagara wine region. Then we engaged the customer head-on, organizing products based on how people actually shop, and created "personality profiles" to describe wines in a fun and informative way. Finally, we introduced Ontario's first automated self-serve wine tasting area, complete with a futuristic touchscreen "Discover" wall. A 15% rise in sales later and we were ready to toast our success.

  • Aisle 43
  • Aisle 43
  • Aisle 43
  • Aisle 43
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