MORE TO LOVE

XOXO
 
Served at the
Perfect Temperature
 
HEATING THINGS UP

"A passionate embrace of two perfect grapes" is the brand essence of Andrew Peller's XOXO wines. So we decided to dial up the romance when asked to create some excitement around their new bigger bottles. To introduce the fresh packaging, we decided that if a little is good, then more must be better. We created the tagline "More to Love" and developed illustrations that painted a whimsical, romantic look. Heightening the appeal for the wine's largely female audience, we created a series of free postcards with ideas for food pairings, party playlists, and conversation-starters.

  • XOXO Campaign
  • XOXO Campaign
  • XOXO Campaign
  • XOXO Campaign
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