BELL CANADA

MOBILE PHONE PACKAGING
 
Making Packaging and Communications Loud and Clear
 
RINGING THE CHANGES

There are few names bigger than Bell. But in an increasingly competitive cell phone market, they realized there was more call than ever to keep their product offer fresh. So they enlisted Perennial to redesign the Bell Wireless packaging and make sure their products connected with customers better than ever.

 
DIALING UP THE DESIGN

To create the most impact, we gave Bell's existing packaging a wake-up call with an energetic design aimed at 18-35 year olds that appealed to their desire for "shopping adventures". Communicating the balance of features and value, we established Bell's "good buy" positioning, and delivered it consistently and effectively. Then we incorporated active imagery that spoke to the target group, helping Bell outshine a robust and media-saturated campaign from Virgin Mobile, and maintain their competitive hold.

  • Bell mobile phone packaging
jtemplate.ru - free Joomla templates