DENIM DIVA

 
Great Retail? It's in our Jeans
 
FINDING THE PERFECT FIT

There's nothing quite so satisfying as finding the perfect pair of jeans. Unfortunately, there's nothing quite so agonizing as looking for them. Well thanks to our friends over at Denim Diva, women can call off the search. With a store that offers hard-to-find brands and on-site alterations, Denim Diva had the formula to change jean retailing. All they needed was visual merchandising that fit the bill and a branded identity that spoke to their female target audience.

MEASURING UP TO EXPECTATIONS

Determined to get Denim Diva looking their best, we segmented customers based on budget, size, and shape, and recommended Upper Canada Mall as the ideal location. We created playful messaging that spoke to customers directly and developed a unique brand symbol that inspired the design of four distinct in-store areas based on body type. Finally, with an eye on their unique service, we made Denim Diva the model store, thanks to a personal welcome and consultation area at the back to help customers find that elusive perfect pair. The result? A fashionable yet practical retail experience that exceeded all sales forecasts.

  • Denim Diva
  • Denim Diva
  • Denim Diva
  • Denim Diva
  • Denim Diva
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