IRVING

ROYALE
 
At Home with the Royale Family
 
HOME IS WHERE THE HEART IS

Irving's Royale products have been a fixture in Canadian homes for 50 years. To maintain a distinct market presence, they came to us for a packaging redesign that would challenge brand leader Charmin and encourage former Royale users to come knocking on the door once again. A fresh new look later, with a couple of distinctive kittens leading the way, and Royale was back - revitalized, but still recognizable.

 
  • Royale
  • Royale
  • Royale
  • Royale
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