LOBLAWS

Once Upon a Grocery Store
 
FROM HUMBLE BEGINNINGS...

Grocery shopping may have changed since the days of clerk-and-counter, but the desire for quality is just the same. So when Loblaws came to us for a brand new store interior, we knew just where to start. As the largest food retailer in Canada, with a heritage that dates back to 1919, we decided to let customers know that great service never gets old.

 
...TO HAPPY ENDINGS

To remind shoppers of Loblaws' commitment to fine food and exemplary service, we introduced a "street of shops" look to the fresh departments, harkening back to the days when filling the fridge meant separate trips to the butcher, the baker, and the farmers' market. We transported customers into a European-style Marchetta where every last detail - from distressed stucco finishes and flagstone flooring, to chalkboard signage with handwritten fonts - added to the experience. And to keep things interesting, we juxtaposed old world charm with a modern, streamlined design throughout the rest of the store, marrying traditional values and modern convenience.

  • Loblaws 301 Moore
  • Loblaws 301 Moore
  • Loblaws 301 Moore
  • Loblaws 301 Moore
  • Loblaws 301 Moore
  • Loblaws 301 Moore
  • Loblaws 301 Moore
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