MAC'S

CONVENIENCE
 
And You Thought it Couldn't
Get Any More Convenient
 
PUT 'EM UP, PUT 'EM UP

Just because you're small, doesn't mean you can't pack a hefty punch. That's the case with Mac's convenience stores. To prove they can mix it with the big hitters, they came to Perennial. The challenge? A brand new store format to expand the chain, a fresh approach that was more inviting to women, and a relevant retail environment that would make Mac's real customer champions.

 
OUT FOR THE COUNT

We created better sightlines to make browsing a breeze and we introduced lower fixtures and suspended signage for an added element of convenience. We then integrated the store's two proprietary brands - Sunshine Joe and Froster - and positioned them with products relevant to their targets. Finally, we assigned bold new exterior colours that would get customers in their corner quicker than ever before. 

  • Mac's Convenience
  • Mac's Convenience
  • Mac's Convenience
  • Mac's Convenience
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