MATTEL

 
A Sizzling Customer Experience for Hot Wheels
 
FIRING IT UP

We've all got an inner child, waiting to burst out. And ours did just that when Mattel asked us to create a new and exciting customer experience within the existing Toys "R" Us store to drive awareness and sales of the iconic Hot Wheels products.

 
FEELING THE BURN

Based on the concepts of "speed, power, and performance", we designed a smart, playful, three-dimensional Hot Wheels garage that appealed to children and adults alike. An extension of the existing gondola system, we chose colour, graphic elements, and materials that displayed the Hot Wheels personality in a new and inspired manner. With product highly visible thanks to clever hot-rod merchandisers, we brought a real sense of fun to the shopping experience and came up with a concept that succeeded in elevating and re-energizing the in-store presence of a 36-year-old brand.

  • Mattel
  • Mattel
  • Mattel
  • Mattel
  • Mattel
jtemplate.ru - free Joomla templates