PEP BOYS

 
All Revved Up For Business
 
GET THE MOTOR RUNNING

At the top of their game since 1921 and with over 450 stores across the U.S. and Puerto Rico, Pep Boys are in the fast lane. But it's no good leading the pack if you can't keep up the pace. So to make sure they continued to blaze a trail in auto repair and maintenance, the Pep Boys asked us to enhance their retail offering.

 
PUT THE PEDAL TO THE METAL

How do you improve a business built on years of tradition? You don't, you just tune it up. Taking the driving force behind their success, we clarified and elevated the three main Pep Boys retail categories of Service & Tires, Parts, and Custom Shop. We also created a cost-effective décor program that led customers to products and inspired purchase, paying particular attention to brand consistency across expansive store experiences. With the heightened visibility and improved signage, it was only a matter of time before traffic and sales were motoring along.

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  • Pep Boys
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