RBC

MARKETING & COMMUNICATIONS
 
Putting a Spring in RBC's Step
 
FROM FIRMLY FINANCIAL...

Following their revolutionary retail transformation, RBC asked Perennial to help them make waves in the banking industry once again - this time with a seasonal marketing calendar. The thinking behind it all? Create communications that address consumer mindsets throughout the year, and that promote the right products at the right time.

 
...TO SIMPLY SEASONAL

Introducing a marketing calendar driven by consumers and not the corporation, we set about pushing the boundaries of traditional financial communications. With targeted insights that resonated with the public, and creative executions that made RBC stand out from the crowd, we helped both employees and customers see the bank in a whole new light. Instead of non-descript product promotions, we applied sound retail principles to make RBC's offers feel more tangible. By bringing banking down to a more strategic level, one based on simple human truths, we created a marketing approach customers can really understand.

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