SLEEMAN

 
Sleeman Through the Ages
 
A NEW LEASE ON LIFE

As one of Canada's most respected breweries, we relished the opportunity to help Sleeman revamp their bottle, can, and keg line for a look that would attract a more youthful audience. Staying true to their historic maple leaf and beaver images, we created packaging with a refreshed approach to Sleeman's distinctive Canadian heritage. To help them stand out from the crowd, we introduced contemporary colours to each sub-brand, with reshaped can and keg designs for good measure, beating the rest of the beer market's growth by 8%.

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