WINNERS

HOMESENSE
 
Everyone's a Winner
 
NOW THAT'S TEAMWORK

When Winners wanted to join forces with HomeSense and team their two unique brands in a combination store, we were ready for the challenge. For them, it meant the benefit of a bigger playing field and a crossover retail offering that would boast a remarkable array of great finds. For us, it meant finding a way to create a seamless shopping experience for these two big hitters, where Winners shoppers became HomeSense shoppers and vice versa.    

 
FOR THE WIN

While they might have been playing on the same team, we had to make sure the two stores stood in their own right. We developed a new visual direction that graphically unified their identities, yet maintained their unique differences. We also took the lead and created destination departments for each, using décor banners and permanent signage programs. And we championed how fashionable each store is, focusing on energy and value for Winners, and unique international home style for HomeSense. A win-win situation all around.

  • Winners-Homesense
  • Winners-Homesense
  • Winners-Homesense
  • Winners-Homesense
  • Winners-Homesense
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